The Story Behind Thinkplus
We had seen enough capable students fall short to know that ability was never the whole story.
ThinkPlus began with a question in Room 7224 at IIM Udaipur: “What if education adapted to the student, instead of asking the student to adapt to education?” That question became an idea, and that idea became ThinkPlus, which we began building at the IIM Udaipur Incubation Centre.
The journey wasn't easy. We approached institutes, shared our vision, and faced plenty of scepticism before a junior college finally gave us the opportunity to train its students for IPMAT preparation. We knew this was our chance to prove that a more personalised approach to management entrance preparation could actually work.
In 2023, our students secured six selections. Those six selections were more than a number. They were the first proof that we were onto something. In 2024, we doubled that performance, along with our first-ever selection to IIM Indore. Since then, ThinkPlus has continued to grow across IPMAT, CAT, and other management entrance programmes, with a focus on personalised mentoring, focused practice, and helping students prepare for the larger IIM and business school admission journey.
Today, we receive 50–60 IIM calls and see around 25–30 converts on average. But behind every number is a student who once questioned whether they could make it, a family that believed in them, and a journey that looked different from everyone else's.
We don't believe a student's future should be decided by the limitations of a system that never took the time to understand them.
“When education becomes personal, success becomes possible for everyone.















